After getting married and experiencing the stress that comes with planning your own wedding by yourself (without a budget to bring in a wedding planner to help you), Macy saw a gap in the market – and she set out to fill it. She presented the idea of Pearly White, a virtual wedding planning experience to help DIY brides feel supported in their journey, in its earliest stages, wanting to give it the proper foundation to thrive on as she began bringing it fully to life through wedding planning videos, tools, tips, and more.

She was dreaming of a brand that felt soft but strong, friendly and approachable yet still sophisticated and vintage, and have a feminine energy to it so it would appeal to her ideal client base. We incorporated a color palette of creamy and pink hues, a diverse logo suite to be used across various touchpoints, and an unforgettable brand illustration to really set Pearly White up for success as it begins to launch.

the heart behind the design:

words from Macy's heart:

We love our clients and we are so thankful for each and every one of you. You're the reason we do this — from hearing your "why" on discovery calls, to the stories of your success after you launch, and every encounter in between... I cherish every moment of bringing your story to life. Thank you for giving me the best job in the world. xox, Alexia

"I knew my designs would be crafted with intention but I was blown away by the time and effort you’ve put into the customer experience!! From the welcome email all the way to off boarding I’ve felt SO taken care of! I also feel like I found my biggest supporter!! I didn’t feel like a client! It felt like we were business partners! And you treated/cared for my brand like it was your own!! I am so thankful!"

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