Kathryn’s superpower is making her clients feel at ease in front of her camera. In her own words, “my priority isn’t taking the most editorial, glamorous, perfect wedding photos, but instead photographing authenticity and real moments.” The concept of hygge is something we really wanted to infuse into every nook & cranny of her brand & site.

We leaned heavily into cozy textures like gingham and lace, a logo suite that balances confidence with softness, and a cottagecore color palette. We also incorporated tangible elements like antique frames, lace doilies, and polaroid photos (Kathryn’s favorite special touch) to make it feel like you’re walking right into her home for an afternoon coffee, and make you (and her potential clients!) want to stay a while longer.

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the heart behind the design:

words from Kathryn's heart:

We love our clients and we are so thankful for each and every one of you. You're the reason we do this — from hearing your "why" on discovery calls, to the stories of your success after you launch, and every encounter in between... I cherish every moment of bringing your story to life. Thank you for giving me the best job in the world. xox, Alexia

"I knew Alexia was the right fit for my brand from the very beginning. She incorporates her magic touch into everything she does, while also creating a truly unique brand for each business she collaborates with. I felt like I was working on this project with a longtime friend! I seriously don’t want my project to end because I have truly enjoyed this process so much.

Alexia understood my brand in a way I didn’t even understand myself. I knew I needed to rebrand, but the project felt too overwhelming. Alexia made the process feel much easier – and honestly, really fun! She got to know me and my business first. Then, she created a brand identity for my business that I am incredibly proud to share. Might have to redo my brand and website more often just to have such a lovely experience all over again!"

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