The Three C’s of Branding

Just a brand designer here to tell you how important brand design is! Get out your notebooks because we’re going back to elementary school to learn the Three C’s of why branding is so important for you and your business.

Yes, this is something I made up myself, but I share this with all my potential clients on our discovery calls and it seems to really resonate. So there’s truth behind it, y’all! Let’s dive in.

01. A good brand identity is cohesive.

Brand design goes deeper than just a couple of logos. Every element of your branding works together to present a complete, harmonious identity to your audience. Branding isn’t just a pretty face — it provides an experience and tells a story. This is why investing in a brand designer brings you a ROI that a Canva logo just wouldn’t.

02. Branding is meant to inspire connection.

Good branding doesn’t only look nice — it works for you, too. A solid brand identity connects you to your present (and future) audience because they’ll be able to recognize you and your brand, and they’ll want to be a part of it, too. Connection with your clients and creating devoted followers out of them is the main goal here.

03. Intentional brand design highlights your creativity.

Creativity, here, is another way of saying anything and everything that makes you unique. I know you’ve probably heard it before: “the market is oversaturated.” Well, we believe that it can never be too crowded because it doesn’t have a you yet. By investing in a unique brand identity, you’re showcasing the personality of your brand and elevating yourself from your competitors. Your clients will remember you for who you are, and commit to following what you are doing.

Simple enough, right? This is the easiest way I can express the value behind brand design in a way that is easy to remember (and a little mouth-watering, too).

If you’ve been debating on whether it’s time to level-up your brand identity and/or website, that’s the first indicator that it may be time! Thankfully you’re in the exact right place. Inquire with us at Studio Alexia and let’s start telling your sweet story to your dream people.