words from Meghan's heart:

We love our clients and we are so thankful for each and every one of you. You're the reason we do this — from hearing your "why" on discovery calls, to the stories of your success after you launch, and every encounter in between... We cherish every moment with you. Thank you for giving me the best job in the world. xox, Alexia

This visual identity came together so seamlessly because Meghan has the clearest vision and loveliest heart for her business. Her photography style is extremely emotive, with a nostalgic-like dreamy documentary vibe. We translated that sentimentality (and a whole lot of intention) into her branding so that those who saw just a glimpse of Meghan Hofer Photography would know how dreamy their experience would be.

We experimented with various nostalgic elements (like the stamp-like submark icons and signature-style brand marks) with modern yet timeless features (like the dreamy serif and a gorgeous, meaningful color palette) — to create a nostalgic, dream-like digital home for Meghan's brand that communicates her artful eye and one-of-a-kind style.


brand design

Meghan Hofer Photography

"From the very beginning I felt like there was this connection with Alexia, that she saw the world in this dreamy light that I saw, and I knew that she would be able to take my vision and run with in the creative direction that I needed!

I felt so lucky to be able to work alongside a creative female business such as Studio Alexia. Studio Alexia really makes you feel as though you are part of a team, and you have just as much lead in the process and the decisions to be made. The heart of Studio Alexia shines through everything that is given and done!"


COMPLETED: 03/29/2024


the heart behind the design: