This visual identity came together so seamlessly because Meghan has the clearest vision and loveliest heart for her business. Her photography style is extremely emotive, with a nostalgic-like dreamy documentary vibe. We translated that sentimentality (and a whole lot of intention) into her branding so that those who saw just a glimpse of Meghan Hofer Photography would know how dreamy their experience would be.

We experimented with various nostalgic elements (like the stamp-like submark icons and signature-style brand marks) with modern yet timeless features (like the dreamy serif and a gorgeous, meaningful color palette) — to create a nostalgic, dream-like digital home for Meghan's brand that communicates her artful eye and one-of-a-kind style.

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the heart behind the design:

words from Meghan's heart:

We love our clients and we are so thankful for each and every one of you. You're the reason we do this — from hearing your "why" on discovery calls, to the stories of your success after you launch, and every encounter in between... I cherish every moment of bringing your story to life. Thank you for giving me the best job in the world. xox, Alexia

"From the very beginning I felt like there was this connection with Alexia, that she saw the world in this dreamy light that I saw, and I knew that she would be able to take my vision and run with in the creative direction that I needed!

I felt so lucky to be able to work alongside a creative female business such as Studio Alexia. Studio Alexia really makes you feel as though you are part of a team, and you have just as much lead in the process and the decisions to be made. The heart of Studio Alexia shines through everything that is given and done!"

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