Here at Studio Alexia, we believe that a solid design process not only cultivates an efficiently streamlined project (which then allows a beautifully crafted brand to be born) — but it also makes for happier clients! That’s why we’ve nailed down our process to just four key steps.
Whether you’re a designer looking to take notes on how to structure your projects, or a potential client peeking around to see how this thing works… Stick around and see how the magic happens!
The first stage of any branding project is the inspiration and visual direction phase, AKA my favorite portion. All the fun takes place here, while collaborating and discovering the heart of your business. After onboarding has been completed, clients fill out a discovery questionnaire with insightful, engaging questions about their business. These are pretty thoughtful questions that dig a little deep, like “what is the why behind your business?”, and “paint me a picture of your dream client”. Then, after collecting these details, we gather visual inspo in a collaborative Pinterest board. This sets the stage for the design phase to be carried out with intention and alignment to the client’s business!
At this point, we’ve got a pretty good feel for the vibe of the project. The design phase is where we take all of the inspiration and intention from the Dream phase and handcraft it into your one-of-a-kind brand identity. This includes a cute little moodboard, a unique color palette, logo exploration, and mockups to envision the branding in real-life settings. After the concept is finished, all the elements go into a brand presentation for the client to review. This part typically takes a couple of days to fully execute, unless you’re an Expedited Brand client — in which case, the design phase happens lightning-quick!
Once we feel the design properly represents the heart of your biz, we’re ready to send it over for feedback. The client will receive a Loom video walking them through the brand presentation so they can understand the reason behind every design choice. They have a period of time to review and discern if the branding feels aligned to their vision and values, providing specific feedback so we know what worked and what didn’t. If the concept isn’t a perfect fit, the next step is editing and revising until it passes with flying colors. Because we’ve taken the time to lay a purpose-driven foundation in the Dream phase, typically only a few tweaks are necessary. Then it’s onto the final stage — delivery day!
When the project (sadly) comes to an end, we ensure that the client has everything they need to go out into the world and enjoy their beautiful new brand identity. This includes all files + mock-ups from the presentations, a Brand Guidelines doc that walks them through every aspect of their branding, links for downloading fonts or licenses, and any brand collateral. Then I become their personal cheerleader for an exciting launch!
At first glance, it may seem pretty simple… But trust us when we say that there is intention behind every single thing we do. The purpose behind the process is what marks our unique experience. Our lovely clients have even used words like “seamless”, “consistent”, “communicative”, and “inspired” to describe their experiences while working with us. BRB, blushing!
And if you want to see the magic happen for yourself, we’re always taking on more dream clients! Follow your heart and inquire here — let’s chat about crafting your brand and web home together!
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